For the past five years, #GivingTuesday has served as a charitable antidote to the consumerism of the holiday season. After the indulgences and purchases of Black Friday and Cyber Monday are done comes this annual day of giving, which falls on November 29 this year. Each year more and more nonprofits participate in what has become a national movement to promote awareness and donations online. With a little less than a month to go, it’s not too late for your associate board to create a beautiful and effective #GivingTuesday or #ILGive campaign. Here are some resources to inspire you and help you plan!
- Here in Illinois, Forefront is working to increase individual giving to local nonprofits. When you sign up on ILGive.com, you’re joining a statewide movement and gaining access to toolkits and GiveGab, an online giving platform that will be used to track the financial impact of the initiative. As an added bonus, signing up is free!
- #GivingTuesday.org, hosted by the 92nd St Y in New York, has a complete online toolkit with sample social media posts, press releases, and more for your associate board to customize. From there, ask your members to disseminate the materials on social media.
- Classy.org, another online giving platform, has a downloadable guide to #GivingTuesday for both big and small nonprofits. In addition, Classy.org will waive all fees for #GivingTuesday, something to take advantage of if your associate board or nonprofit is short on funds for additional marketing and promotion.
We also have some quick tips, aimed specifically at associate boards:
- Don’t forget to work with your staff liaison on any campaign. The parent organization may have many templates and tools for your group to use, they just may not know the best way to galvanize your board (but you do!).
- See if some of your associate board members would be willing to put a match together (even if limited to a certain amount). This can be announced in advance as part of the campaign or on the day-of to encourage donors to open their digital wallets. If they’re willing to put their names to it, even better, as personalized appeals like this are often more popular and effective with donors.
- Many organizations combine their #GivingTuesday efforts with their end-of-the-year fundraising drives. Given the digital nature of the movement, this might be perfect for your associate board as we move into the last, busy days of the year. Social media posts and email solicitations are easy, “brandable,” and require relatively little time as young people plan their travels home for the holidays.
- We encourage you to take a look around at vendors to find the right online fundraising platform and tool for your organization. Classy.org is one of the most popular for peer-to-peer fundraising, but there are many more out there.
- Create special header and profile photos to use in conjunction with your giving campaign. We recommend Canva.com for easy-to-use, often free, designs that are optimized for different social media platforms.
- Schedule as many posts in advance as you can for your campaign, perhaps featuring your associate board members and why they’re giving. Photos of smiling faces are particularly eye-catching on social media!
- On the day of, be active! Thank your donors personally if you can throughout the day and be sure to give updates on how your campaign is doing. Progress updates will inspire more giving!
If your associate board is planning a #GivingTuesday or #ILGive campaign, we want to hear about it! Email us at email@example.com or tweet at us at @ABoardAlliance!